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Need No 1: Clients' Needs - Security or Safety.

26 March 2017 By Galina

Let's take a step back. What are the most important things in your life? Think about it for a minute and make a list of, let us say, five most important things in your life.. Every time you make that list, ask yourself: what's more important than this? 

And, as you are peeling off layers of words, like an onion, the simple truth starts to appear. What really, and I mean, really, is important for most people is:

  • having the roof over your head; 
  • having enough money every month to pay your bills;
  • knowing that your partner (if you have one) won't let you down;
  • knowing that you can rely on yourself to do the right thing, every time, and that you can trust your own judgement; 
  • knowing that others with whom you share your daily life will also comply with the basic rules: your children will be safe at school; all drivers will stop at the red light; utility companies will supply heat, light and water as long as you pay the bills; 
  • trusting your body to be healthy enough to not give up on you: your lungs will breathe, your digestive system will digest; your muscles will put one foot in front of the other... the basic basic basics. 

For some people, safety and security of a colonic irrigation treatment are paramountll. How do you know who there people are, and how to answer their questions?

Don't panic: all the answers are in front of you, you only need to look and listen. So... when having a conversation with your prospective client, ask, as early as possible, whether you can answer any of their questions about yourself as a therapist. 

If their questions are:

  • How long have you been giving this treatment?
  • Are you professionally qualified (because you know, there are people who aren't) ?
  • Are you insured?
  • Is it safe?
  • Will you use disposables? 

or something similar, you will be dealing with the customer who wants to know that coming to you will be SAFE. That you are not an impostor. That you know what you are doing. That they will not leave you damaged for life.  

So, here is my advice: have a client-ready "macro" in your head. Here's an example.

Thank you for these questions. It is very important to come to a well-trained and insured therapist. If you don't mind, I'll tell you a few things about myself. 

I trained with [school name] and I have been working as a colonic therapist ever since. I belong to [name your professional organisation]. I am insured by [name your insurer]. My professional certificates and insurance certificate are exhibited in the clinic. 

The colonic treatment is safe. I always check for contraindications, and if it is not safe to proceed, I won't do your treatment. I follow the protocols approved by our professional organisation. All disposables that will come in contact with you will be discarded immediately after the treatment. They have not been and won't be used on anyone else. Can I answer any other questions?

People who want to be safe find comfort in the detail. Help them to feel safe, by providing them the information that they require.

Next week - Need No 2 - Spontaneity!