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Understanding our clients and patients

22 March 2017 By Galina

Colon hydrotherapy is a powerful treatment. It is not, however, most people’s first choice of therapy when they start building their own path to wellbeing. Our potential clients often think of massages, body wraps, facial treatments, lotions, potions and pills, well before they even consider colonic irrigation.

It’s only when they dig a bit deeper, or look a bit further, that they come across something that involves making one feel better by sticking a pipe up one’s backside. At this stage, they start wondering if someone does “this treatment” near where they are. They Google it and find that there is a “someone” close to them. That’s when they call their local therapist to check that it’s not all a big joke and the person on the other end of the phone is not completely bonkers.

You take that call. How can you maximise the benefit of this first call for the client and for your practice? How can you respond not only to what the client is saying, but also to what is left unsaid, and take a booking at the end of the call?

In the next few weeks I’ll be looking at your clients’ needs. The big picture that I will draw my inspiration from comes from Abraham Maslow’s hierarchy of human needs

The version of this theory I will be using was developed by Tony Robbins, in his famous “six human needs” system of personal development. There needs are:

  • Certainty or security (basic survival needs)
  • Uncertainty or variety (“insurance” of the basic human needs)
  • Significance or feeling special
  • Love and connection or reaching out to others
  • Growth
  • Contribution.


We will look at how these needs are related to what our clients want, how to identify the dominant need, what questions to ask, and what unasked questions to answer, - not only during this first conversation but also in the course of your relationship with your client.

So, have a great week and watch this space!

Galina